Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at firstname.lastname@example.org in case you need any other additional information.
“This is a first step in our Chinese initiative. We are in it for the long term and this will be followed by a number of stores both in Shanghai and the rest of China. We are very proud to say JA! to Shanghai and China through the opening of these two channels and hope to see a healthy growth. Our core business branded underwear is for instance a trend that not quite has got a foothold in China yet”, comments Arthur Engel, CEO of Björn Borg.
The Björn Borg offer in China will encompass a full wardrobe – from underwear and sports wear to footwear and accessories.
Björn Borg’s investing partner in China, Penny York, has held senior positions since 2004 for an international underwear brand with over 500 points of sale before deciding to join the Bjorn Borg China initiative.
“We are looking forward to establishing Björn Borg in China and believe that the brand’s signature style with a mix of color, quality and fashion with a sporty twist is a combination that fits the Chinese market very well. With Björn Borg’s portfolio and a well-planned long-term enterprise we see a strong potential for the brand in the country,” says Penny York.
The Group owns the Björn Borg trademark and its operations are focused on underwear. To that is offered adjacent products, footwear and through licensees also bags, eyewear and fragrances. Björn Borg products are sold in around twenty markets, of which Sweden and Holland are the largest.
Björn Borg Ab
| On 7th Aug 2020
The pandemic has exposed Bangladesh's garment sector's sensitivities...
Exports of readymade garments from Egypt fetched $614 million in the...
| On 7th Aug 2020
RTW Retailwinds recently announced that it has entered into an asset...
'Support and Outreach' huge relief for MSMEs
Blockchain technology will shorten lead times
Opportunity now to reimagine processes & systems in a digital environment
A leading manufacturer of automated machinery and equipment for the...
Brückner Trockentechnik develops, manufactures and supplies textile...
Puneet Jain & Yatin Jain
Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...
About one in every 20 patients picks up an infection while hospitalised....
Wearable Technology Lab, University of Minnesota
A new study led by researchers at the University of Minnesota's Design of...
Broadcast Wearables Pvt Ltd
Hyderabad-based Broadcast Wearables has come up with the country's first...
Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...
Sarah Denise Cordery
Sarah Denise Studio
Manchester, England-based Sarah Denise Studio provides relevant fashion...
Sonam & Paras Modi
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.