World's sexiest lingerie brand comes to London!

31 Aug '12

2 min read

Victoria’s Secret New Bond Street will feature the best-selling collections, including Very Sexy, Dream Angels, Bombshell, Body by Victoria and the super-glamorous Victoria’s Secret Designer Collection.

Fine fragrance is the focus of the Victoria’s Secret beauty assortment, which includes Victoria’s Secret London — a limited-edition floral scent inspired by the beauty and romance of the city that features a sparkling mix of Violet Leaves, Mandarin and Neroli Flower. The full line of best-selling fragrances — like Victoria’s Secret Bombshell, Dream Angels Heavenly and Victoria’s Secret Angel — are also available.

The 859-square-metre lower level showcases Victoria’s Secret PINK — a youthful, collegiateinspired collection of flirty, fun and colourful bras, panties and loungewear.

This UK flagship store is uniquely designed to embody the brand’s sexy, sophisticated and glamorous spirit with a nod to the old English heritage of New Bond Street. Design elements like intricately carved moldings, elaborate decorative painting and custom Murano glass chandeliers add opulence and grandeur, while a giant, two-storey video screen playing footage from the Victoria’s Secret Fashion Show is designed to be a sexy focal point.

Other highlights include a gallery of iconic photography featuring the Victoria’s Secret Angels and stunning, illuminated fragrance bars that showcase the brand’s signature scents. This summer, the store windows of New Bond Street will feature iconic Angel wings and outfits worn in the 2011 Victoria’s Secret Fashion Show by supermodels Miranda Kerr, Doutzen Kroes, Candice Swanepoel, Lily Aldridge, Erin Heatherton and more.

The store was designed by the in-house store design and construction team at Limited Brands. Square Footage: 3,752 total square metres/40,386 total square feet, 2,101 selling square metres/22,615 selling square feet.

Victoria’s Secret is the leading speciality retailer of lingerie and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands, its more than 1,000 Victoria’s Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, anytime, from any place.

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