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10th anniversary of HEATTECH functional winterwear debut

29
Sep '12
Uniqlo announces plans for the 10th anniversary of its signature HEATTECH line of functional winter apparel, with an expanded product range featuring a large selection of more than 800 colors and patterns, plus a new line for babies. Since its launch in 2003, the HEATTECH line has constantly evolved as Uniqlo incorporates customer feedback to improve product performance and design. 

Marking the 10th anniversary of its popular line, for the first time Uniqlo is offering a HEATTECH range for babies alongside its established lineup of items for men, women and children. Adding babywear means that the entire family can now enjoy the greater warmth and comfort offered by HEATTECH. Uniqlo has also expanded the selection of items available, and more than doubled the number of colors and patterns on offer this year. The HEATTECH lineup for this winter also features new advances in fabric, to bring even greater warmth to customers around the world. Uniqlo invites customers to try on the latest HEATTECH range and experience the difference for themselves. 

Over the last decade, Uniqlo has continued to improve the thinness, lightness and warmth of the HEATTECH line. Uniqlo’s goal is to free customers from the need for traditional bulky winter wear and allow them to fully enjoy winter fashions. Thanks to the support of customers around the world, the HEATTECH line is approaching its 10th year of success. To celebrate this milestone, Uniqlo is planning a series of exciting new initiatives set to be revealed soon. 
 
This season, Uniqlo offers its most complete HEATTECH lineup to date with a wider selection of garments available in a bigger range of colors and patterns. Uniqlo has more than doubled the number of colors and patterns from 343 in 2011, to an incredible 827 this year. The company has also taken HEATTECH far beyond innerwear this year; new items include camisoles with lace collars and print T-shirts that can also serve as stylish outerwear.
 
Uniqlo has also launched HEATTECH lounge wear this year. This exciting new range offers great versatility-- warm and comfortable casual wear for relaxing at home that doubles as innerwear for trips around the neighborhood. Uniqlo has also added HEATTECH items designed for babies to complement its lineup for kids. All the items in the babies range have Oeko-Tex Standard 100 Certification. 
 
HEATTECH continues to rewrite the rules for innerwear while bringing warmth and comfort to customers. This year's lineup offers people of all age ranges a greater range of options than ever before. 

Uniqlo


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