Home / Knowledge / News / Apparel/Garments / Canadian lingerie retailer enters three Asian markets

Canadian lingerie retailer enters three Asian markets

11
Oct '12
La Vie en Rose Inc. announces its entrance into three new markets this fall: Azerbaijan, Oman and Qatar. On September 30th, 2012, the company unveiled their new concept boutique to Azerbaijani women at Central Mall Plaza 28 in Baku. Canada's leading lingerie retailer will also open new concept boutiques on November 15th in Doha, Qatar at Ezdan Mall Qatar, and on December 21st in Muscat, Oman at Grand Mall Muscat.

"We are thrilled to open in three new and exciting markets back to back and to further our international presence," says François Roberge, President and CEO of La Vie en Rose. "It seems our products are appreciated and coveted throughout the world, which means we must be doing something right!"

La Vie en Rose's expansion into existing markets continues this fall in Kazakhstan with their second store opening. The UAE will see their sixth La Vie en Rose boutique in Fujairah and seventh in Abu Dhabi, in addition to a fourth location in Kuwait. Also, the retailer's boutique in Morocco will reopen under new partnership.

"We are moving full steam ahead in our existing markets where we've developed solid relationships with our franchisees, in addition to building a loyal customer base with local clients. We have also decided to re-enter the Moroccan market with a new operator after seeing an important demand and our brand's potential to fulfill it," explains François Roberge.

Since 2004, over 65 international La Vie en Rose boutiques have flourished in 13 countries. Azerbaijan, Oman and Qatar join Morocco, Georgia, Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, Kazakhstan and Algeria on the company's growing list of openings outside of Canada.

La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45, and evokes natural beauty, confident sophistication, and sensual passion.

La Vie en Rose Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 8th May 2021

French Development Agency to invest $83m in Ivory Coast cotton sector

Over a period of five years, the French Development Agency (AFD) will ...

Pic: Juki

Apparel/Garments | On 8th May 2021

Japanese companies collaborate to develop sewing machine business

Juki Corporation and Pegasus Sewing Machine Mfg have entered into a...

Pic: Rocky Brands

Apparel/Garments | On 8th May 2021

Rocky Brands expands Made in America capabilities

Rocky Brands has expanded the offering of its Made in America product ...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

P V Kadole,

P V Kadole

Nine co-operative organisations from Ichalkaranji came together to form an ...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search