Home / Knowledge / News / Apparel/Garments / Multi-million pound Christmas campaign by Debenhams

Multi-million pound Christmas campaign by Debenhams

08
Nov '12
The music in the advert is a track called "Illumielle" by German composer Jo Blankernburg from the album "Elysium".  Some of his most popular tracks have been used in campaigns for major film trailers including The Hunger Games, Harry Potter and the Deathly Hallows, X-Men: First Class, and How To Train Your Dragon.  The track has been picked to help create a magical cinematic feel.

Billie Piper of Belle du Jour fame remains the voice of the ad campaign; with the words ‘Wherever you are this Christmas, make it fabulous with Debenhams’ giving a festive twist to the familiar ‘Life Made Fabulous’ strapline.
 
The Debenhams’ Christmas TV campaign will be supported by strong print advertising, with the launch ads being Aurasma enabled. This allows readers to see the TV ad on their smartphone by scanning the print version in front of them.
 
Continues Richard, “This is not just about putting an ad on TV – we want our customers and staff to share in the experience of getting excited about one of the best times of year.”
 
The activity was filmed on locations in London and Buckinghamshire and developed by agency JWT London, putting the talent behind ‘Designers at Debenhams’ in front of the lens.
 
Debenhams’ Christmas 2012 TV advert runs between 7th November and 15th December 2012.
 
Of the advert the designers say:
Says Jenny Packham, “Occasionwear is especially relevant over the festive season, so it made perfect sense for me to get involved in this project. I love seeing my dresses come to life during the balcony party scene.
 
“I am very proud of my new Debenhams collection and understand that customers want to see where these ranges come from. The treatment of Designers at Debenhams in the Life Made Fabulous campaign demonstrates that brilliantly without being too obvious.”
 
Says Julien Macdonald, “Christmas is about glamour and I am the King of Glamour! The hero Julien Macdonald dress is an attention grabbing black and gold party number that’s perfect for women who want to be seen!
 
“This ad captures that feeling of celebration, while showing off the fantastic designer product on offer.”
 
Says Henry Holland, "I love a good Christmas ad and being in one that is as epic is this is mental. We had such a good time making this and the result really gives you that excited festive feeling."

Debenhams


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 19th Sep 2020

US firms in some sectors moving out of PRC: Goldman Sachs

Goldman Sachs has said US firms in only specific industries are...

Pic: Shutterstock

Apparel/Garments | On 19th Sep 2020

Sri Lanka's textile & garment exports down 25% in Jan-July

Sri Lanka’s earnings from textiles and garments exports decreased by...

Pic: Avery Dennison Fastener Solution

Apparel/Garments | On 19th Sep 2020

Avery Dennison’s new tag fastener degrades in soil

Avery Dennison Corporation Fastener Solutions has unveiled a tag...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Laxmikant Rathi,

Laxmikant Rathi

With more than 60 years of experience in the textile industry, Ideal...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search