Home / Knowledge / News / Apparel/Garments / Hot Topic unveils lingerie store for girls - Blackheart
Hot Topic unveils lingerie store for girls - Blackheart
16
Nov '12
Hot Topic Inc. unveiled Blackheart – a lingerie store for girls who rock & roll. The new retail concept launched an e-commerce site and will open five stores offering a collection of bras, panties, corsets, hosiery, sleepwear, rock apparel, accessories and beauty products that is hot, edgy, sometimes cheeky and always rock star sexy.

“Blackheart is for the independent girl, age 18-30, who considers her lingerie a part of her personal fashion statement,” said Lisa Harper, Chairman and CEO at Hot Topic, Inc. “She wants to stand out in a crowd – and now her Blackheart lingerie can help her do that.”

The Blackheart collection of lingerie and apparel inspires eclectic personal style from the inside out. It all starts with the perfect bra – and Blackheart’s nine well-constructed core styles include the essential Teaser-T-Shirt Bra and Decadent Lace Demi Bra, as well as the exceptionally hot Deadly Plunge Bra and Killer Extreme Push-Up Bra. With details like studs, skulls and tribal prints – and striking colors – Blackheart bras are meant to be revealed.

Coordinating – but not match-y – panties range in style from ruffle rumbas and bikinis to cheekies and thongs. Some Blackheart panties set a mood with snarky statements on the front or back – and they pair perfectly with equally-irreverent sleep and loungewear.

Fashion pieces – including sheer mesh tops and tops with studded collars, ripped and braided DIY-inspired rocker and licensed tees, pleather shorts, corsets, studded rocker jackets, pleather mid-thigh leggings, and skull-printed tights – come together to create a look that’s fearless, daring, confident, sexy… and a little naughty, too.

Blackheart also offers costume and body jewelry – popular at Hot Topic – as well as Blackheart Beauty products including fragrance, eye pencils and liners, eye shadow, glitter palettes, lipstick, and nail polishes – all available in both dark and vibrant colors.

Blackheart stores – with an average footprint of 1,800 square feet – have a dark nightclub feel with black walls, neon lighting, striking video projected on its glass storefront, and curated DJ music mixed with unexpected twists. Stylists serve up expert bra fit advice – along with styling to help girls achieve rockin’ sexy looks.

The Blackheart brand’s distinctive rocker sensibility is reminiscent of Hot Topic’s signature dark, edgy, sexy look. Brand photography is provocative and rebellious, and the brand’s striking heart icon is decidedly tattoo-worthy. “We believe the Blackheart brand is distinctive in the marketplace and will be very appealing to young, edgy customers, including millions of loyal Hot Topic customers,” said Harper.

Blackheart is fashion lingerie for girls who rock & roll. Our collection of bras, panties, corsets, hosiery, rock apparel, sleepwear, accessories and beauty products is hot, edgy, sometimes cheeky and always rock star sexy.

Hot Topic Inc


Must ReadView All

Pic: Alizila

Apparel/Garments | On 24th Mar 2019

Barclaycard and Alipay become partners

UK-based Barclaycard and Alipay have become partners which will allow ...

Pic: True Fit

Apparel/Garments | On 24th Mar 2019

True Fit to reach 100 million registered users mark

True Fit, the data-driven platform that made the industry's Fashion...

Pic: Ecutopia

Information Technology | On 24th Mar 2019

Ecutopia & Jesta form supply chain optimising platform

Ecutopia, a powerful platform that enables collaborative trade and...

Interviews View All

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search