Home / Knowledge / News / Apparel/Garments / Football stars debut in 'Van Heusen Institute of Style'

Football stars debut in 'Van Heusen Institute of Style'

22
Nov '12
PVH Corp. announced that it has partnered with comedy website Funny Or Die as part of the “Van Heusen Institute of Style” campaign. The “Institute of Style”, now in its second season, is designed to help men across America step up their style. The new video collaboration, which debuted yesterday on VanHeusen.com, features Van Heusen spokesmen, and football greats, Steve Young and Jerry Rice, along with newcomer quarterback Matthew Stafford.

“This is a great moment for the ‘Van Heusen Institute of Style’,” said Mike Kelly, Executive Vice President of Marketing for PVH. “Collaborating with Funny Or Die for the ‘Institute of Style’ is the perfect way to bring together sports, style and humor, three things that resonate with our target consumer.”

In September, Stafford was added to the “Van Heusen Institute of Style” campaign, as the latest student to go from style “trainee” to “graduate.” In this first-of-its kind video for the brand, Stafford passes on the lessons he learned from Young and Rice to an everyday ‘schlub’ as he learns what it takes to dress the part to land a small business loan.

“Matthew, Steve and Jerry were naturals shooting this video,” said Chris Bruss, Vice President of Branded Entertainment for Funny Or Die. “This is a great example of a brand understanding how to connect with their consumer through humor and working with our creative team to create both entertaining and engaging content.”

A teaser commercial spot, designed to look like a feature film trailer, debuted on NBC’s November 18 broadcast of Sunday Night Football, driving fans to VanHeusen.com to view the full video and explore the “Institute of Style” site. Additional promotion includes distribution across a variety of sport and lifestyle sites, a dedicated microsite page on the Funny Or Die website and promotion surrounding the video on both Funny Or Die and PVH’s owned sites.

The “Van Heusen Institute of Style” campaign has been activated on multiple other touch points, including point-of-sale materials at participating retailers, and on-air and print advertisements, which will run across ESPN, NBC Sports, the NFL Network, GQ, ESPN The Magazine, among others.

PVH Corp.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 7th Aug 2020

Bangla RMG units' orders saw 81% contraction in Apr: WTO

The pandemic has exposed Bangladesh's garment sector's sensitivities...

Pic: Shutterstock

Apparel/Garments | On 7th Aug 2020

Egypt's garment exports decline 24% in H1 2020

Exports of readymade garments from Egypt fetched $614 million in the...

Pic: New York & Company

Retail | On 7th Aug 2020

Sunrise Brands to operate RTW Retailwinds e-com business

RTW Retailwinds recently announced that it has entered into an asset...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search