Home / Knowledge / News / Apparel/Garments / Football stars debut in 'Van Heusen Institute of Style'

Football stars debut in 'Van Heusen Institute of Style'

22
Nov '12
PVH Corp. announced that it has partnered with comedy website Funny Or Die as part of the “Van Heusen Institute of Style” campaign. The “Institute of Style”, now in its second season, is designed to help men across America step up their style. The new video collaboration, which debuted yesterday on VanHeusen.com, features Van Heusen spokesmen, and football greats, Steve Young and Jerry Rice, along with newcomer quarterback Matthew Stafford.

“This is a great moment for the ‘Van Heusen Institute of Style’,” said Mike Kelly, Executive Vice President of Marketing for PVH. “Collaborating with Funny Or Die for the ‘Institute of Style’ is the perfect way to bring together sports, style and humor, three things that resonate with our target consumer.”

In September, Stafford was added to the “Van Heusen Institute of Style” campaign, as the latest student to go from style “trainee” to “graduate.” In this first-of-its kind video for the brand, Stafford passes on the lessons he learned from Young and Rice to an everyday ‘schlub’ as he learns what it takes to dress the part to land a small business loan.

“Matthew, Steve and Jerry were naturals shooting this video,” said Chris Bruss, Vice President of Branded Entertainment for Funny Or Die. “This is a great example of a brand understanding how to connect with their consumer through humor and working with our creative team to create both entertaining and engaging content.”

A teaser commercial spot, designed to look like a feature film trailer, debuted on NBC’s November 18 broadcast of Sunday Night Football, driving fans to VanHeusen.com to view the full video and explore the “Institute of Style” site. Additional promotion includes distribution across a variety of sport and lifestyle sites, a dedicated microsite page on the Funny Or Die website and promotion surrounding the video on both Funny Or Die and PVH’s owned sites.

The “Van Heusen Institute of Style” campaign has been activated on multiple other touch points, including point-of-sale materials at participating retailers, and on-air and print advertisements, which will run across ESPN, NBC Sports, the NFL Network, GQ, ESPN The Magazine, among others.

PVH Corp.


Must ReadView All

Pic: Shutterstock

Textiles | On 24th Jul 2021

5.2 lakh Zimbabwean homes to gain from Pfumvudza cotton inputs scheme

At least 520,000 households in the marginalised zones of Zimbabwe...

Pic: Lanzatech

Textiles | On 24th Jul 2021

US' LanzaTech, Lululemon to make yarn from recycled carbon emissions

LanzaTech has joined hands with Lululemon athletica, an athletic...

Pic: HOdo Group

Apparel/Garments | On 24th Jul 2021

Chinese apparel firm HOdo exports carbon-offset clothing

Apparel brand HOdo has claimed producing and exporting China’s first...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Nantas Montonati,

Nantas Montonati

The Riri Group is a one-stop supplier of metal accessories for the luxury...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search