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Arvind adds iconic brand Billabong to its retail portfolio

12 Dec '12
4 min read

Arvind’s pursuit of multi-brand, multi-price point and multi-channel strategy over the last 5 years has paid rich dividend and has grown the business at a CAGR of 38%.  Arvind is the only company in the fashion industry which has presence from Value to the Bridge to Luxury Segments.

Arvind is targeting revenues of Rs 5000 crs from its brands & retail businesses in the next 5 years by strongly leveraging its strengths in production, marketing and distribution. 

While Rs 3000 cr would come from growing the business organically at a CAGR of 20%, the rest would come through acquisitions, new brands launches and JVs.  The acquisition of the business operations of Debenhams, Next &Nautica is the first step in our inorganic growth strategy to cross the Rs 2000 cr revenue mark in the next 5 years.

The company also has one of the strongest distribution networks in Indian apparel sector with over 1.3 million square feet of retail space available pan-India to its brands across 730 retail stores spread over 150 towns. This is in addition to Arvind Lifestyle Brands international doors in the Middle East and South Africa.

Billabong was founded on Australia’s Gold Coast in 1973 as a designer of functional and high quality apparel for the sport of surfing. Billabong is considered one of the foundation brands heading the ‘global board sport movement’, which today provides a dynamic platform of self-expression for the ever creative youth.

Billabong’s focus and values remain firmly committed to the ongoing development of quality products and the development of the board sport channels of surfing, skateboarding, wakeboarding and snowboarding and those who are inspired by the lifestyle

Arvind Lifestyle Brands

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