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SendGrid raises brand awareness with 'Coder' dress code
Aug '13
SendGrid, a well-known tech startup based in Denver, has found an inventive new way to raise brand awareness, and give their employees' monochrome "coder" dress code.

"It's common to see branded shirts, hats, mugs and key chains, but right away these colorful argyle socks with our logo stand out as something different, and completely unique to SendGrid," said CEO Jim Franklin.

The company, deeply integrated within the Colorado startup and national venture capital communities, fields a large workforce typical of today's growing technology companies.

"Creatives and developers who work at businesses like SendGrid have adopted the monochrome 'coder' wardrobe of jeans and t-shirts," said Dan Soha, founder of the San Francisco sock maker, Argoz. "The classic argyle patterns combined with corporate colors and logos spark a bright, stylish accent to the uniform of today's tech workforce."

"Socks have evolved from mere fashion accessories to full-blown statements, becoming little extensions of our personalities," said Soha. "With our design and customization, we like to think that Argoz is helping branded swag shift paradigms from old school 'trinkets and trash' to fashion-oriented corporate identity. We see a ton of applications for this service, from branding a business or special event, to unique wedding guest gifts."

About Argoz

Argoz is a specialty argyle sock brand, targeting fashionable and trendsetting individuals. The company's goal is to help create a style that will span generations while keeping up with the most current fashion trends. Argoz offers socks at an affordable price by combining colorful fashion and quality that can be worn on and off the runway. The company currently operates an online store, along with limited availability at select San Francisco boutiques.


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