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Disney opens new store in Las Vegas

17
Aug '13

On Saturday, August 17, Disney Store will celebrate the grand opening of its brand new store at Fashion Show Mall in Las Vegas. The new Disney Store location will "Create Magical Moments for Guests of all ages" through immersive experiences, including a Disney Princess castle, magical trees, Disney·Pixar CARS neighborhood and the Disney Store Theater, featuring the latest in Disney entertainment. Unique to Las Vegas, as guests enter the store and look above, they will see a custom skyline with iconic Disney storytelling scenes and Nevada landmarks.

"Disney Store brings the magic of Disney to life every day in Las Vegas," said Jonathan Storey, vice president, Disney Store. "We've created an interactive shopping destination that offers engaging experiences for Disney fans of all ages to enjoy."

In celebration of the new store opening, one lucky child from the local Boys and Girls Club of America (BGCA) chapter will "unlock imagination" and officially open the Disney Store location at Fashion Show Mall. Disney Store's signature opening ceremony will take place every day at the Fashion Show Mall store, giving local children an opportunity to participate in an unforgettable Disney Store experience.

ABOUT DISNEY STORE

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters.

Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom.

Disney Store

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