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Spanish apparel brand to foray in South America
Aug '13
Pili Carrera, the Spanish brand, engaged in production and distribution of high-end apparels and accessories for children, is planning to foray in the South American market with the launch of its first store in Peru. 
The exclusive outlet, to come up at the El Polo II mall of Lima in Peru, will offer collections for infants and children and adolescents of up to 16 years of age.
The company has chosen to set up its first store in Peru, as it has a fast growing market with high economic potential along with an increasing acceptance and appreciation for European brands.
The new outlet, being set up as a part of the company’s global expansion plan, is expected to serve as a driver for its expansion in the South American market, as the company eyes opening more stores in major South American cities in medium term.  
The brand, known for dressing the Spanish Royal family children in the finest luxury kids and baby clothing, operates an extensive sales network in countries like Spain, the US, Mexico, Russia, Panama, China, Kuwait, Switzerland and Portugal. 
The brand also marks its presence in world’s leading stores like Harrods in London and Harvey Nichols in London and Hong Kong. 
Besides eyeing growth through expansion of its sales network, the firm each year also presents two fashion collections corresponding to the Autumn/Winter and Spring/Summer campaigns. 

Fibre2fashion News Desk - India

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