Home / Knowledge / News / Apparel/Garments / OIA seeks feedback on Outdoor Retail Future Project
OIA seeks feedback on Outdoor Retail Future Project
02
Sep '13
Outdoor Industry Association (OIA) Is seeking outdoor industry input for its Outdoor Retail of the Future Project, a multi-year initiative aimed at reinventing the outdoor retail experience. Working with IDEO, a world-renowned design consultancy, and gathering perspectives from the industry, OIA aims to uncover actionable strategies to help OIA members adapt to the rapidly shifting needs and expectations of outdoor consumers.

The OIA website now features a variety of background resources on the project, including the Outdoor Retailer Industry Breakfast presentation where the project launched, vignettes from preliminary research interviews, and other resources to help industry representatives get involved. Industry representatives are encouraged to view the resources, provide input, and attend Rendezvous — the outdoor industry leadership forum — where the project will continue with an interactive presentation by IDEO.

“We aim for a high level of industry engagement in this project,” said Christie Hickman, vice president of market insights for OIA. “The combination of IDEO’s research and industry perspectives will help us identify how outdoor retail should evolve to attract and engage future outdoor consumers.”

Using feedback gathered from the industry and additional research, OIA will continue the Outdoor Retail of the Future Project at Rendezvous, being held Sept. 30-Oct.2 in San Diego. At the conference, IDEO will host a participatory keynote session that will inspire a “concept retail environment” that OIA will showcase this at Outdoor Retailer Winter Market in January 2014.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives, and retailers of outdoor recreation apparel, footwear, equipment and services. 

Outdoor Industry


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 14th Jun 2021

Sri Lanka's EDB concerned over EU resolution to withdraw GSP+

Sri Lanka's Export Development Board is concerned over the resolution ...

Pic: Shutterstock

Textiles | On 14th Jun 2021

Pakistan govt proposes tax relief in budget to boost industrial growth

Pakistan's latest budget aims to reduce the input cost of many...

Pic: Shutterstock

Apparel/Garments | On 14th Jun 2021

Prime Content| Vietnam’s apparel exports expected to rise in 2021: TexPro

Apparel exports of Vietnam are expected to increase from $14.96...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search