Demand has already rocketed by over 250 percent on average levels, reaching a 300 per cent uplift during the peak customer ordering periods.

Of the 150,000 product lines DHL manages for Debenhams, so far Calvin Klein men’s underwear, the Vtech Playtime Bus and ‘Hello Kitty’ body art transfer set and beauty box are proving most popular.

To manage sky-high seasonal sales, the warehouses are operating 24/7 with over 2,000 additional people employed by DHL for the Christmas period - an uplift of 400% percent on normal staffing levels in the fulfilment centres.

According to Debenhams, mobile sales are proving a strong growth area with online sales up around 40 percent on last year, making 2013 a truly ‘e-Christmas’.

DHL offers Debenhams a genuine multichannel operation, fulfilling e-commerce and bricks & mortar retail operations under one roof. Demand is fulfilled through state-of-the-art warehousing and distribution centres in Sherburn and Peterborough.

DHL