Home / Knowledge / News / Apparel/Garments / L.L.Bean partners with US skier Kikkan Randall
L.L.Bean partners with US skier Kikkan Randall
10
Jan '14
L.L.Bean, a leading outdoor equipment and apparel designer and merchant, announced a multi-year partnership with the most successful U.S. cross-country skier in history, Kikkan Randall.

A World Champion and two-time World Cup sprint title winner, Randall will work with L.L.Bean, testing products in her native Alaska, providing advice and insights on new designs, as well as serve as a brand ambassador making appearances on behalf of L.L.Bean.

Randall is a widely recognized as the face of cross-country skiing in the United States and is considered a global ambassador for her sport, serving as a respected athlete representative for the International Federation of Skiing (FIS). In addition to her decorated competitive career, Randall is a proponent for leading a healthy and active lifestyle, and enjoys biking, running, hiking, backcountry skiing and other outdoor activities.

“Kikkan and L.L.Bean share many of the same values – a love and reverence of the outdoors as well as a passion to inspire others, especially youth, to enjoy the outdoors,” said Steve Fuller, L.L.Bean Chief Marketing Officer. “She will be a great brand ambassador around the world, both for the Bean brand as well as outdoor activities.”

With L.L.Bean having celebrated its 100th anniversary in 2012, the company focused efforts on creating events and activities that encourage young people to participate and enjoy outdoor sports, something that Randall aims to do every day. A self-described “get-activist,” Randall is the president of Fast and Female, a non-profit organization that is dedicated to empowering girls aged 9-19 through the participation in sports and outdoor activities.

“Born and raised in Alaska, I’ve been an outdoor junkie my entire life and have been using L.L.Bean products since I was a kid, so I am excited to have the opportunity to work with them in a design and product development role,” said Randall.

“Alaska is similar to Maine in the sense that the outdoor opportunities that are available to us are endless. With that comes the need for quality products to take part in sports like skiing, hiking, biking and running, and L.L. Bean has been a staple of the outdoor sports world for over 100 years.”

The partnership between L.L. Bean and Randall will include support of Fast and Female which she hopes to continue to grow every year.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

L.L.Bean


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The budget will give major impetus to textile and apparel consumption

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

Devendra Gupta,

Devendra Gupta

Reforce, a start-up based in Gurgaon, aims to revolutionise the fitness...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search