"We are seeing an unprecedented demand for sublimation-specific socks from the marketplace since first launching our SubliSock line in October," says Christopher Bernat, Chief Revenue Officer at Vapor Apparel.
"Customization shows no sign of slowing down and the trend is now expanding into markets outside traditional t-shirts and performance tops. Our customers are using the SubliSock to move into different markets, and tell us it is a great margin opportunity for them."
SubliSocks are currently available in three lengths. The "Training" SubliSock -- Vapor's latest creation -- offers an 11" leg length perfect for athletic teams and competitive events. Vapor already offers a "Crew" SubliSock with a 7" leg length, and a "Short" style with a 3.5" leg length. Vapor says its SubliSocks are sublimation-ready imprintables made for people with small format presses, and large-scale customers as well.
All three styles offer a black toe and heel segment to prevent creasing marks during sublimating; delivering a superior professional product to customers of all types. Decorators will also benefit from the "SubliSock Decorating Kit," available from Vapor's premium distributors. The SubliSock Decorating Kit enables digital decorators to stretch the sock slightly during pressing to ensure there is no "grin-thru" of white fabric when the socks are expanded over the calf.
"Customers need quality goods and decorating solutions to be successful," says Jackson Burnett, President of Vapor Apparel. "The SubliSock Kit will allow our customers to have perfect results time and time again."
Founded in Charleston, South Carolina in 2004, Vapor Apparel is the industry leader in Sublimation Certified performance apparel, and is recognized by the Specialty Graphic Imaging Association (SGIA), Impressions Magazine, Wearables magazine, and the Advertising Specialty Institute (ASI) for award winning product development, print quality and a commitment to the apparel industry.
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