Jabong hosts first ever Google+ Shoppable Hangout at LFW

12 Mar '14

4 min read

“To be part of Asia's first ever Google+ Shoppable Hangout is very exciting for Dorothy Perkins. Bringing the show to so many people in this innovative way mirrors our brand values. Fashion should be accessible for all and such a unique experience will add that extra level of excitement as we enter the Indian market” said Mr. Malcolm Storey, Managing Director, Dorothy Perkins.

Speaking on the occasion, Mr. Sandeep Menon, Director Marketing, Google India said, “This could get very infectious. We’ve had some serious fun working with Lakmé Fashion Week to make the show more innovative and more accessible than it’s ever been before.

At Google we believe in doing things differently and, therefore, the idea was to bring fashion fans closer to the action and get everyone involved to experience this season's flavors, the colours, the faces, the designs, the celebrities and just about everything else up-close and through multiple dimensions.”

“Association with one of the largest online retailer like Jabong.com and coming together with technology giant Google to create a shoppable hangout for the DP SS 2014 collection showcased at LFW SR 2014 is another feather in our cap and reinforces our position as the most innovative and digitally advanced fashion platform in the country” said Mr. Saket Dhankar, Head-Fashion, IMG Reliance.

Jabong

More Apparel/Garments News - India...