ELLE Fashionwear joins hands against breast cancer

07 Apr '14

3 min read

Through its Fashion Joins Hands Against Breast Cancer initiative, ELLE augments work in the area of breast health under the auspices of the Ogaan Cancer Foundation, which supports the Women’s Cancer Initiative – Tata Memorial Hospital.

The fashionable Sundowner, in association with The Taj Mahal Hotel saw delightful gathering of capital’s social brigade in full force to support a cause.

The carnival held on Sunday evening, saw the presence of Delhi’s gliteratti such as Gaurav Gupta, Ambika Pillai, Atsu Sekhose, Ambika Anand, Pia Pauro, Vineet Bahl, Rohit Gandhi, Rahul Khanna amongst many others.

Fashion Joins Hands Against Breast Cancer is ELLE magazine’s initiative to work with members of the fashion fraternity who donate creations, which will be retailed through the carnivals. Participating designers include Tarun Tahiliani, Masaba, Vineet Bahl, Neetta Lallu, Rohit Gandhi, Rahul Khanna Shantanu and Nikhil, Sabyasachi Along with a silent auction featuring designer merchandise from prestige brands like Tod’s, Christian Louboutin , Louis Vuitton, Chritian Dior and Chanel was also held at the do.

Three fund-raising events have been planned over the next 2 months across three metros. Along with the sundowner at the Taj Mahal Hotel, New Delhi to flag off the ELLE Carnival for a Cause series of events. The next two will happen in Bangalore on 4th May and Mumbai on 18th May.

Another unique initiative undertaken is the ‘Save the Twins’ campaign which will be promoted through social media channels. The same aims to garner support by by tweeting/posting with the hashtag - #SaveTheTwins.

The Carnival hosts a fun evening along with activities like tarot-reading, massages, fortune-telling, innovative games like can cancer, ring cancer and basketball; all this, while guest DJs set the beat to the fundraiser with a heart.

ELLE Carnival for a Cause is a unique way to raise funds, since the designer-wear is affordably priced at heavily discounted prices, enabling a wider audience to contribute and be a part of the initiative. Along, with great discounts are available on high street fashion brands, beauty products and super stylish accessories.

“It is hard to ignore the statistics that one in 30 women in urban India runs the risk of developing breast cancer,” says Aishwarya Subramanyum, editor-in-chief, ELLE “But the good news is that a simple self-examination that takes only 15 minutes once a month can detect the disease. Early detection can help save lives. With these facts it is imperative to increase awareness – we want young women, our readers, to have a healthy, happy future. And this is the way we can ensure it.”

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