GE Capital Retail Bank extends deal with American Eagle

08 Apr '14

2 min read

GE Capital Retail Bank announced a long-term extension of its agreement with American Eagle Outfitters, Inc., a leading specialty retailer, to continue providing private label credit card programs for online, mobile app, and store purchases made at any of the 856 American Eagle Outfitter and 115 Aerie locations across the U.S. As part of the seven-year agreement, GE Capital’s Retail Finance business will continue to manage the American Eagle Outfitters credit card program, which began in 1996.

“For nearly two decades, we’ve had the opportunity to work with American Eagle and Aerie to create customer-focused financing solutions that align with their brand and provide value to millions of their customers,” said Curtis Howse, general manager, GE Capital’s Retail Finance business.

“We share American Eagle Outfitters’ commitment to integrate new technologies and services that enable their customers to maximize their budget and enjoy a frictionless shopping experience when and where they want.”

Customers can use their American Eagle Outfitters and Aerie credit cards at 856 American Eagle Outfitter and 115 Aerie stores in the U.S. They can apply for the credit cards in-store, online and on their mobile devices and can manage their accounts from their mobile devices and from the American Eagle Outfitters mobile app.

Cardholders can earn new account discount, Extra Savings coupons, and access to four exclusive cardholder events a year. In addition, cardholders can also earn AERewards program discounts.

“GE Capital Retail Finance understands our business and has the expertise and willingness to evolve with us and bring innovative programs that build loyalty our customers appreciate,” said Mary Boland, Chief Financial and Administrative Officer and Executive Vice President, American Eagle Outfitters, Inc. “We are pleased to have the opportunity to continue to provide tools, resources and rewards that enhance the shopping experience for our customers.”

GE Capital's Retail Finance business works with major retailers and thousands of small- and mid-size businesses and health care practices across the U.S. to provide consumer financing and industry expertise, as well as online program management tools; loyalty solutions; and research and insights on consumer buying trends and the purchase journey. The business is certified as a 2014 Customer Service Center of Excellence by BenchmarkPortal, LLC, a global leader in the contact center industry.

GE Capital

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