Macy's announces return of 'American Icons' campaign

17 Apr '14

2 min read

Macy’s announced the return of its popular American Icons campaign in early summer to celebrate the heritage, landscape, time-honored traditions and people that make America great.

Now in its second year, the initiative will kick off in May with a variety of family events inspired by America’s favorite pastimes, fashions from beloved designers, all-star talent and a give back program to benefit those who have served our country.

“Macy’s celebration of America really connected with our customers and associates last summer,” said Martine Reardon, Macy’s chief marketing officer. “Our charitable program to benefit Got Your 6 and America's veterans raised millions of dollars during our first American Icons campaign, and we are excited to once again support this important cause.

“We’ve also built on last year’s success with a parade of fun, summer-themed events and the latest fashion from popular brands represented by some of our country’s best known talents, including Ryan Lochte, Ireland Baldwin, Brett Eldredge and Jana Kramer, as well as Tommy Hilfiger’s ‘To Tommy From Zooey’ collection with Zooey Deschanel -- all while paying tribute to the people, places and things that make this country so special.”

For the second year, Macy’s is partnering with one of the nation’s most innovative veteran empowerment initiatives, Got Your 6. In the military, "got your six" is a term that means "I've got your back.”

Uniting the resources of the entertainment industry with a coalition of more than 30 veteran-focused, nonprofit partners, Got Your 6 is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, and putting their skills to work at home.

The coalition focuses on six pillars of reintegration—jobs, education, health, housing, family and leadership, with a goal to change the conversation around America’s millions of military veterans.

Macy’s 2013 “American Icons” campaign raised funding for the nonprofit partners of Got Your 6, to benefit their commitment to veterans and military families.

From coast-to-coast, Macy’s customers will be able to shop for exclusive merchandise from America’s most popular brands this summer. Inspired by American design and style, the specially-curated collections will be available in stores beginning early May through the end of June.

From fashion to accessories to home goods, shoppers can purchase the latest product from designers including Calvin Klein white label, Tommy Hilfiger, I.N.C. International Concepts, MICHAEL Michael Kors, Nautica, Finish Line, and more.

Macy's

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