Global Brands selects Adrienne Lazarus as CEO for The Frye

07 May '15
2 min read

Global Brands Group Holding Limited, one of the world’s leading branded apparel, footwear, fashion accessories, and lifestyle product companies, has appointed Adrienne Lazarus to the position of Chief Executive Officer (CEO) of The Frye Company, one of the Group’s premier controlled brands.

Lazarus is an accomplished fashion and retail industry executive with 25 years of experience and a strong track record for building and growing businesses such as Intermix and Ann Taylor. She was the president of Intermix, a multi-brand fashion retailer, from 2009 until its acquisition by Gap Inc. in 2013. At Intermix, she led the successful repositioning and turnaround of the Company and is widely credited with increasing its sales and appeal to the contemporary fashion consumer. She began her career with May Department Stores and has recently served as a consultant to the retail industry, according to a company press release.

The appointment of Lazarus reflects Global Brands’ strategic focus on Frye as a leading lifestyle brand. For over 150 years, Frye has crafted a rich heritage and strong reputation for producing quality leather products.

Bruce Rockowitz, chief executive officer and vice chairman of Global Brands Group Holding Limited, said, “We are excited to welcome proven retail leader Adrienne Lazarus as Frye’s new CEO. Frye is one of the most important brands in our portfolio, and under her powerful leadership, will be positioned to continue its growth as a global lifestyle brand.”

Dow Famulak, president of Global Brands Group Holding Limited, said, “Adrienne is a highly regarded executive with a successful 25 year track record of growing retail businesses and brands. Her ability to relate to consumers, craft a strong brand and marketing vision, and lead dynamic teams will be instrumental in achieving our ambitious goals for Frye.”

Adrienne Lazarus said, “I have been entrusted with leading a brand that represents both an inspiring legacy and a bright future, and I look forward to working with the team at Frye and Global Brands to write the next exciting chapter in the Frye story.” (GK)

Fibre2fashion News Desk - India

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