Apparel retailer Macy’s has signed an agreement with Ztailors to provide customised alteration services for customers who buy men’s and women’s garments online.
Ztailors, the first-ever nationwide on-demand digital tailor network is now being piloted for macys.com and bloomingdales.com customers in the Los Angeles area.
Additional pilots are expected to begin later this month in New York City, San Diego and San Francisco, as well as in the states of Washington, Oregon and Florida.
“It will be expanded into additional markets this summer and be available nationwide by early fall 2015,” a press release from Macy’s said.
According to Macy’s, when making an online purchase that may require alteration, customers in a designated service area can request tailoring and book an experienced, pre-qualified tailor in their area.
Once the item purchased online is delivered to the customer, the tailor visits the customer’s home or office for a fitting and wardrobe consultation.
Within a week or less, the tailor performs the alteration and delivers the item back to the customer and the charge, which varies by type of service, is similar to the rates in a Macy’s or Bloomingdale’s store.
“Once the altered item is returned by the tailor, the customer tries on the garment and any re-dos are complimentary,” the apparel retailer informed.
“This is a great example of the outstanding omnichannel shopping experience we are delivering today at Macy’s and Bloomingdale’s,” said RB Harrison, Macy’s, Inc. chief omnichannel officer.
“With Ztailors, our online customers can receive the same professional and personalised service they have come to expect from our stores,” he too added.
“For those customers who prefer to purchase online, this is a convenient way to look their best at a fraction of the cost of custom clothing,” Harrison observed.
All Ztailors are carefully selected, including a screening and certification process, so customers can trust they are receiving expert service from highly trained and extensively experienced professionals.
“With Ztailors and Macy’s, Inc., our first retail partner, we are launching a retail industry-leading innovation on a unique platform,” said George Zimmer, Ztailors founder and chairman.
“With a nationwide network of skilled and experienced tailors, Ztailors fills an unmet need in the marketplace, providing expert craftsmanship and excellent personalised service,” Zimmer noted.
Founded in 2014, Ztailors, a George Zimmer Company, is the first-ever national network of on-demand tailors for both men and women.
Ztailors allows anyone with a computer or smartphone to schedule a personal tailor to their home or office to receive high-quality alterations at affordable prices.
Ztailors is currently available in over 50 markets with plans to expand nationwide by the end of 2015.
Macy’s with fiscal 2014 sales of $28.105 billion operates about 885 stores in 45 states, the District of Columbia, Guam and Puerto Rico. (AR)
Fibre2fashion News Desk - India