Amazon's global selling programme now for Indian companies

10 Jun '15
3 min read

In line with its endeavor to transform the way India sells, e-commerce major Amazon has launched its global selling programme in India, opening doors for Indian businesses to export to e-commerce markets of the world, it said in a statement.

Amazon is extending two of its pioneering products - Selling on Amazon (SOA) and Fulfillment By Amazon (FBA) to businesses of all sizes and scale from across the country to go Global and showcase their “Made in India” creations and products, to hundreds of millions of customers globally starting with listing on Amazon.com and Amazon.co.uk.

To start with, the program allows exporting products in the apparel, home furnishing (including Indian handicrafts), jewelry, books, collectibles, sporting goods, handbags, shoes and health and beauty products categories. Manufacturers and local brands can now seamlessly export their creations across these categories and take India to the world.

“Our global selling program in India is designed to assist Indian manufacturers and businesses to grow their business by leveraging Amazon’s state-of-the-art technology, world class logistics infrastructure and customer service expertise,” said Chad Goelzer, director of global sales for Amazon.

Selling on Amazon provides businesses of all sizes a compelling international sales channel, with no product listing fees, no upfront costs of creating a website or setting up a physical store and secure payments infrastructure. With Fulfilment by Amazon, manufacturers and sellers can store their products in Amazon’s warehouse; and Amazon packs and delivers the orders to customers, provides customer service and handles returns. Amazon has created one of the most advanced fulfilment networks in the world and FBA makes it possible for businesses to take advantage of Amazon’s investment in technology and innovation to serve their customers better, the statement said.

Talking about the massive opportunity for Indian businesses, especially SMEs, Amit Deshpande, director of seller services, Amazon India said “In recent years, the growth of global e-commerce has made export of products an intensifying force in India’s foreign trade, offering millions of enterprises, most of which are small and medium businesses (SMB’s), an opportunity to expand beyond the domestic market. We look forward to helping businesses navigate through the complexities of selling globally and develop an international footprint by leveraging the enormous demand for their products across borders and thus transform the way India makes and sells.”

To enable businesses take Indian creations to the world, Amazon will provide local enablement solutions through verified third party service providers. These initiatives include logistics partners, tax consultants and compliance experts to make the process of global selling smooth and friction-free. (SH)

Fibre2fashion News Desk – India

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