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The Wet Seal LLC appoints Melanie B. Cox as new CEO
13
Aug '15
The Wet Seal, LLC, a portfolio company of Versa Capital Management, LLC and a pioneer in fast fashion apparel, footwear, and accessories for women, has appointed veteran retailer and current Wet Seal board member Melanie B. Cox as the chief executive officer.

Cox brings to Wet Seal a proven, 25-year-plus track record of building strong retail and consumer products businesses through merchandising and operational excellence. She has a longstanding reputation for optimizing revenues and profitability through merchandising, marketing, operations and customer programs, and demonstrated these skills as part of five successful retail turnarounds.

Prior to joining Versa and Wet Seal, Cox's executive leadership experiences in retail and apparel include her roles as chief merchandising manager for retailers Urban Outfitters, Contempo Casuals (which was acquired by Wet Seal) and The Clothestime. She led Scoop NYC and Gymboree Corp.; ran a successful consulting firm where she advised notable public company boards including numerous retailers; and served as an operations executive with private equity firms, and in other corporate executive roles, according to a press release.

Gregory L. Segall, chairman of Wet Seal and CEO of controlling shareholder Versa Capital, said, “We welcome Melanie Cox to the Wet Seal management team, which she has come to know while working closely with Ed and the Company over the past six months as both a board member and trusted advisor. It also represents an exciting return for Melanie, as she was part of Wet Seal's merchandising and product development team early in her career. We have worked with Melanie for years and believe strongly in the Wet Seal brand. With all the important changes and achievements in its restructuring over this last year, we expect the business to continue its renewal and flourish under Melanie's direction.”

Cox said, “I'm looking forward to continuing Wet Seal's renewal under Versa's ownership. This is a brand I have known for decades, and where I spent some early years as a merchant and head of product development helping the business grow from a small 11 store chain in Southern California. I am excited to collaborate with our Southern California management team, our store associates, and our customers across the country to achieve Wet Seal's tremendous potential.” (GK)

Fibre2Fashion News Desk – India


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