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Sara Lee appoints Kevin Hall as CMO

Jun '06
Apparel retailer Sara Lee Branded Apparel announced the appointment of Kevin Hall to the new position of Executive Vice President and Chief Marketing Officer, effective immediately.

Hall, 47, will be responsible for Sara Lee Branded Apparel's US consumer marketing activities for its Hanes, Champion, Playtex, Bali, L'eggs, Just My Size, barely there and Wonderbra brands. He will report to Richard Noll, Chief Executive Officer, Sara Lee Branded Apparel.

"Kevin's work with best-in-class consumer products coupled with his global and regional brand management experience makes him an ideal match for this position and a great complement to our management team," said Noll.

Hall joins Sara Lee Branded Apparel from Fidelity Investments Retirement Services Company in Boston, where he was Senior Vice President of marketing. Prior to Fidelity, he worked at Procter & Gamble for 16 years and was responsible for such well-known brands as Pantene, Old Spice, Secret, Pert Plus and Vidal Sassoon.

While at P&G, Hall served as marketing director, North America hair care for Pantene and helped develop the strategy and marketing plans to grow Pantene into the No 1 brand in the US hair care category.

Prior to this, Hall was responsible for developing and then leading the strategy and plans for globalizing P&G's deodorant business, developing successful lead markets for Secret and Old Spice in Latin America, Europe and Eastern Europe.

Hall received his bachelor's degree in biology from Wabash College in Crawfordsville, Ind., and a master of business administration degree in marketing from the Kelley School of Business at Indiana University.

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