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G.I. Joe's plans to open new store in November

29
Jun '06
Northwest US-based sports, outdoor & more store G.I. JOE'S, announced the planned opening of a new Bellingham, Washington G.I. Joe's store. The opening is scheduled for early November.

The Bellingham store, G.I. Joe's 26th store, and eleventh in the state of Washington, will utilize 52,000 sq. ft. of the former Home Base store at 300 E. Bellis Fair Parkway. The building will be completely reconfigured and remodeled to accommodate G.I. Joe's.

G.I. Joe's President and CEO, Norm Daniels, said, "Bellingham has been at the top of our list of possible new store locations for the past few years. It took longer than expected, but we finally found the right location and building that will allow us to offer area sports and outdoor enthusiasts our unique combination of brand name merchandise, selection and excellent service. The store manager will be named later, but in keeping with our emphasis on experience, the position will be filled by one of our long-time associates. The Bellingham store will employ approximately 60 employees."

"The G.I. Joe's selection makes it possible for the advanced sports and outdoor enthusiast to find the expertise and technical gear they want, yet still allows the recreational or casual outdoor consumer to find what they need and want," Daniels added.

G.I. Joe's merchandises its stores into specialized sports and activities, and within those areas uses a specialty shop approach, where needed, to give the consumer the technical information or expertise they need and want. Traditionally, a G.I. Joe's store is configured in an easy-to-shop pattern around a central core, made up of name brand sporting goods and high performance apparel and footwear, plus seasonal sports shops.


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