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Execute Sports announces official launch of The Council

Jul '06
Sporting goods company Execute Sports Inc announced that it has established The Council (dba), to develop strategic marketing, research and business development related services for both action sports companies as well as companies intending to brand their products and services to the Gen X and Gen Y consumer.

"Marketing, promotions and research services make a lot of sense for us both from a strategic business perspective and given the fact that we have so much collective experience at the company in this area," said Todd Pitcher, President of Execute Sports, adding further that "We are providing customers with a broad range of services, ranging from web and interactive media to creating branded and private label solutions around products that we have also developed and built for them, to consulting services."

The Council intends to provide the industry with a fresh approach to marketing through providing customers with the ability to design and produce their own branded products, in addition to connecting brands with athletes and the creation of high-impact print and multimedia campaigns.

Based in San Clemente, California, Execute Sports Inc develops performance products including wetsuits, vests, rash guards, snowboards, wakeskates, bindings, bags and apparel for the action sports industry. Its brands include Execute Wetsuits, Academy Snowboards, Kampus Wakeskates and Kampusi Shoes, Collective Development Bindings and Collective Development Bags.

In addition, Execute has an exclusive worldwide license to design, produce and distribute EagleRider apparel through EagleRider's 35 franchises.

Execute Sports Inc

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