Interviews
Companies desperate to build strong brand
26 Jul '06
1 min read
Brand recognition in international markets is the dire necessity for garment exporters as they are unable to export under their brand names.
Now, garment companies are aware of this fact and taking all measures to make their presence felt in the international market.
Though, country's exports are rising, outsourced contracts of foreign brand have a major say in this rise.
Vietnamese companies are now desperate to build strong brand name and they have the capabilities of doing so, stated Richard Moore, Creative Director of Richard Moore Associates.
Vietnam Fashion Fair 2006 was held between July 19 to 24 under the theme 'Building brand names and promoting trade to make Vietnam's garment industry to get adapted to the international market'.
Now, garment companies are aware of this fact and taking all measures to make their presence felt in the international market.
Though, country's exports are rising, outsourced contracts of foreign brand have a major say in this rise.
Vietnamese companies are now desperate to build strong brand name and they have the capabilities of doing so, stated Richard Moore, Creative Director of Richard Moore Associates.
Vietnam Fashion Fair 2006 was held between July 19 to 24 under the theme 'Building brand names and promoting trade to make Vietnam's garment industry to get adapted to the international market'.
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