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Ashworth launches 'The Ashworth Perfect Foursome' for spring 2007
26 Jul '06
3 min read
Ashworth Inc, a leading designer of golf-inspired lifestyle sportswear, today announced an exciting 5-fold program of four Ashworth product releases for spring 2007.
The Ashworth Perfect Foursome will be presented to the golf industry including leading PGA golf professionals throughout the US, with first product deliveries arriving in stores by December 2006.
The program will be announced to accounts through a custom Ashworth mailer providing all product information and a call to action. In addition, Ashworth is running special 4-page inserts in PGA Magazine in August and September 2006 to announce the program to the trade. To help drive sell-through in spring 2007, Ashworth will be running a series of consumer ads in February through May 2007.
Product seeding and wear testing are critical to the success of any new product. In order for accounts to personally experience the commitment Ashworth has made in providing the finest quality golf-inspired sportswear on the market today, many of Ashworth's top accounts will receive a complimentary NANO-TEX Doeskin Windshirt, giving them an opportunity to experience the newest windshirt in the industry that is exclusive to Ashworth.
Many of Ashworth's long-term accounts will remember the original 3028 shirt making its original debut over 15 years ago. This 100% cotton golf shirt became the golfer's 'tried and true' choice for many years and is known for its comfort and durability. As a part of the Ashworth Perfect Foursome seeding program, all Ashworth sales representatives will be personally introducing the new 3028 to accounts with a complimentary shirt.
The Ashworth Perfect Foursome will be presented to the golf industry including leading PGA golf professionals throughout the US, with first product deliveries arriving in stores by December 2006.
The program will be announced to accounts through a custom Ashworth mailer providing all product information and a call to action. In addition, Ashworth is running special 4-page inserts in PGA Magazine in August and September 2006 to announce the program to the trade. To help drive sell-through in spring 2007, Ashworth will be running a series of consumer ads in February through May 2007.
Product seeding and wear testing are critical to the success of any new product. In order for accounts to personally experience the commitment Ashworth has made in providing the finest quality golf-inspired sportswear on the market today, many of Ashworth's top accounts will receive a complimentary NANO-TEX Doeskin Windshirt, giving them an opportunity to experience the newest windshirt in the industry that is exclusive to Ashworth.
Many of Ashworth's long-term accounts will remember the original 3028 shirt making its original debut over 15 years ago. This 100% cotton golf shirt became the golfer's 'tried and true' choice for many years and is known for its comfort and durability. As a part of the Ashworth Perfect Foursome seeding program, all Ashworth sales representatives will be personally introducing the new 3028 to accounts with a complimentary shirt.
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