Sub-Urban Brands announces strategic initiatives for 2006 and beyond

07 Aug '06
3 min read

Sub-Urban Brands Inc, a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced its Strategic Initiatives for the remainder of 2006 and beyond.

The announcement was made by Joseph Shortal, Chief Executive Officer of Sub-Urban Brands.

Sub-Urban's strategy capitalizes on the increasing global demand for urban and skate culture fashion clothing and accessories, which continues to grow sharply thanks to worldwide adoption of American youth culture, contributing to an estimated $200 billion in spending power.

The company's three-part, highly-focused plan consists of:

-- Expanding a portfolio of edgy, youth-oriented brands that capitalize on multiple, non-competing distribution channels
-- Focusing on non-traditional marketing initiatives to target today's more sophisticated youth consumers
-- Targeting trend-setting boutiques that influence nationwide retailers with worldwide distribution channels

Shortal stated, "Our multi-brand strategy is designed to capitalize on our target demographic, the national and global youth market. Sub-Urban's core vision has been validated by a number of recent business events and achievements as we have continued to expand our WHITEBOY brand clothing line through important retail orders, and to launch our new, high-profile brands, such as Mash Culture Lab, into the fashion marketplace."

STRATEGIC INITIATIVE 1 -- Continue the expansion of the company's cutting-edge portfolio of brands targeting national and influential boutique retailers.

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