Home / Knowledge / News / Apparel/Garments / Kimberly-Clark reveals two new super premium diapers

Kimberly-Clark reveals two new super premium diapers

23
Aug '06
In pursuit of creating the most comfortable diapers in the marketplace, Kimberly-Clark Corporation and the Huggies brand announced the introduction of two new super premium diapers -- Huggies Supreme Gentle Care and Huggies Supreme Natural Fit diapers.

The new diapers provide customized comfort to meet babies changing needs, and will replace the current line of Huggies Supreme diapers.

Huggies Supreme Gentle Care diapers offer new cottony-soft materials called Cuddleweave to provide a comforting and secure feeling that is extra gentle for newborn babies. Huggies Supreme Natural Fit diapers, introduces Hugflex, a new hourglass shape so the diaper fits and feels more natural to older babies.

"Moms have told us that their No. 1 priority is their baby's comfort," said Bruce Paynter, President of Kimberly-Clark's North American Baby Care business.

"In fact, according to an online K-C survey of mothers, 98 percent rated keeping their baby comfortable as an extremely or very important factor when choosing baby care products. In addition, 85 percent of moms said that their child's comfort needs change as they grow. We have responded by creating two innovative diaper solutions that provide customized comfort to meet a baby's changing needs," he said.

The Huggies Supreme Gentle Care diapers, available in preemie, newborn and sizes one and two, have a 20 percent more-cushiony and quilted softness than the previous Huggies Supreme diapers. In addition, Gentle Care in preemie and newborn sizes are the only diapers in the market with a new U-shaped umbilical cord opening offering the most-gentle protection for a younger baby's sensitive belly button area.


Must ReadView All

Pic: Shutterstock

Textiles | On 1st Mar 2021

AfCFTA rules of origin talks to conclude in June: Egyptian

Talks are currently under way between member states of the African...

Pic: Fraser Group

Retail | On 1st Mar 2021

Frasers Group anticipates £100-mn hit from lockdown

Frasers Group recently said it could take a hit in excess of £100...

Pic: Shutterstock

Retail | On 1st Mar 2021

TJX Companies FY21 sales fall 4% to $32 bn

The TJX Companies, a US-based leading off-price apparel and home...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search