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Kimberly-Clark reveals two new super premium diapers

23
Aug '06

In pursuit of creating the most comfortable diapers in the marketplace, Kimberly-Clark Corporation and the Huggies brand announced the introduction of two new super premium diapers -- Huggies Supreme Gentle Care and Huggies Supreme Natural Fit diapers.

The new diapers provide customized comfort to meet babies changing needs, and will replace the current line of Huggies Supreme diapers.

Huggies Supreme Gentle Care diapers offer new cottony-soft materials called Cuddleweave to provide a comforting and secure feeling that is extra gentle for newborn babies. Huggies Supreme Natural Fit diapers, introduces Hugflex, a new hourglass shape so the diaper fits and feels more natural to older babies.

"Moms have told us that their No. 1 priority is their baby's comfort," said Bruce Paynter, President of Kimberly-Clark's North American Baby Care business.

"In fact, according to an online K-C survey of mothers, 98 percent rated keeping their baby comfortable as an extremely or very important factor when choosing baby care products. In addition, 85 percent of moms said that their child's comfort needs change as they grow. We have responded by creating two innovative diaper solutions that provide customized comfort to meet a baby's changing needs," he said.

The Huggies Supreme Gentle Care diapers, available in preemie, newborn and sizes one and two, have a 20 percent more-cushiony and quilted softness than the previous Huggies Supreme diapers. In addition, Gentle Care in preemie and newborn sizes are the only diapers in the market with a new U-shaped umbilical cord opening offering the most-gentle protection for a younger baby's sensitive belly button area.

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