Kimberly-Clark reveals two new super premium diapers

23 Aug '06

3 min read

Compared to current Huggies Supreme diapers, Huggies Supreme Natural Fit diapers, available in sizes 3 -- 6, are more than 10 percent thinner, with a flexible absorbent pad, which also helps the diaper fit and feel more natural. And, in keeping with the trend of more fashion-forward baby apparel, both Huggies Supreme Natural Fit and Gentle Care diapers offer new, contemporary graphics and designs.

Huggies Supreme Gentle Care and Natural Fit diapers are available beginning this month at major retail locations throughout the US and Canada, and are scheduled to be introduced throughout Europe beginning later in the third quarter.

The product launch is being supported by a multi-million dollar advertising and consumer promotion campaign that includes print, television and online advertising, direct mail and FSIs, sampling, in-store merchandising displays and a national Disney promotion running from September through November, 2006.

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries.

Kimberly-Clark Corporation

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