Brands & Companies show spring/summer collections at MAGIC

14 Sep '06

3 min read

“Morgan Grays had a unique and profitable show this year at MAGIC. In addition to meeting with the stores that already carry our collection, reinforcing those relationships and taking reorders, we also opened up several new accounts. We feel our participation at MAGIC is key to our image and brand building,” commented Morgan Molthrop, co-owner of Morgan Grays.

Entertainers flocked to the show once again with celebrities such as Russell Simmons (Phat Farm), Travis Barker (Famous Stars & Straps), Alyssa Milano (Touch by Alyssa Milano) and Carey Hart (Hart & Huntington) representing their brands.

The MAGIC Opening Night Party featured Moby and the Crystal Method and helped raise much needed funds and awareness for Childrens Hospital Los Angeles and the second night party entertained with independent band She Wants Revenge.

The August marketplace marks one year since Advanstar Communications acquired Pool and PROJECT in August 2005. In February 2007, Pool will relocate to a new location adjacent to the Las Vegas Convention Center in order to offer buyers more convenient access to the marketplace's myriad of resources.

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