Linens'n Things to carry Eddie Bauer Home bedding collection
14 Sep '06
2 min read
Eddie Bauer, the specialty retailer of casual sportswear, garment and accessories for the modern outdoor lifestyle, announced that Linens 'n Things will be the first retailer to carry the Eddie Bauer Home bedding collection.
The collection will be available starting this month for purchase at Linens 'n Things retail stores.
The Eddie Bauer Home collection draws inspiration from Eddie Bauer's outdoor heritage to offer a full range of bedding products that are simple and stylish, integrating the timeless appeal of Eddie Bauer into the home.
Eddie Bauer's expertise in down and casual, comfortable and classic designs are featured in a full collection of bedding that includes solid and patterned flannel sheets, bedding ensembles and down comforters and pillows.
"Our launch with Linens 'n Things builds on Eddie Bauer's previously announced strategy to expand its licensing business by focusing on the distribution of its Eddie Bauer Home products through additional licensing agreements," said Fabian Mansson, Eddie Bauer President and Chief Executive Officer.
"The launch will help expand the reach of our Home products and bring back some traditional favorites from previous collections that customers have enjoyed over the years."
Eddie Bauer to launch website at the end of the month. The site will include previews of the entire Eddie Bauer Home product collection -- including paint, blinds, furniture and bedding -- and directconsumers to locations where they can purchase Eddie Bauer Home products.
Eddie Bauer selectively licenses its brand name and logo to be included on products sold by other companies to enhance and extend the Eddie Bauer brand.
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