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Sub-Urban Brands sets up first Celebrity Advisory Board

Sep '06
Sub-Urban Brands Inc, a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has established what may be the fashion industry's first Celebrity Advisory Board, a group to consist of musicians, artists and other leading pop culture figures to provide insights for fashion trends, youth-market analysis and further solidify the Company's various brands targeting an estimated $200 billion nationwide youth marketplace.

The novel Celebrity Advisory Board concept was established to focus the knowledge and the influence of A-list and emerging celebrities that are widely regarded as style gurus and trendsetters renowned for spotting and sporting the next big fashion trends.

Sub-Urban's various brands have already emerged as a favorite of a diverse group of actors, musicians and other entertainment figures, including Don Cheadle ("Crash"), Tommy Lee (Motley Crue), Jessica Alba ("Sin City," "Fantastic Four"), Britney Spears, Chester Bennington (Lincoln Park) and Brittany Murphy ("8 Mile," "Just Married").

“Our cutting-edge clothing lines have a long history of attracting many of today's top celebrities and industry trendsetters,” said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands.

“We believe that this Celebrity Advisory Board will raise the profile of Sub-Urban's iconic brands and serve as a forum with some of the most influential and well-known people in pop culture and media today. Sub-Urban has always found innovative ways to connect with today's hard-to-reach youth market. This board exemplifies that mission.”

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