“The success of Reo Starr worldwide is a result of the high quality of their fit, fabric, trims and washes,” said Mr. Shortal. “We believe Sub-Urban can generate significantly increased media and consumer awareness through our own industry-leading marketing and public relations operations, which have already turned our other signature brands, such as WHITEBOY® and Mash Culture Lab™, into fashion industry and pop culture icons.”
Consummation of the Reo Starr acquisition is subject to negotiation and execution of a definitive agreement and satisfactory completion of due diligence investigations.