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Gap's new holiday marketing campaign focuses on peace & love

Nov '06
This holiday season, Gap introduces a new advertising campaign featuring an eclectic cast of celebrities wearing one of Gap's most iconic clothing items -- the hoodie.

An evolution of Gap's commitment to changing the world through the global launch of Gap (PRODUCT) RED, this new campaign focuses on the importance of spreading peace and love this holiday season. It is also about reflecting and celebrating the holiday spirit with the ones you love.

Gap's holiday print campaign showcases heartfelt images shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. The ads capture the mood of the season while emphasizing the importance of being with the ones you love.

For the campaign shoot, a diverse group of talented personalities was photographed with someone near and dear to them.

From an affectionate image of actress Maria Bello and her mother, to a nose-to-nose shot of Deepak Chopra with his son, to a loving portrait of Stephanie Seymour with her four children -- the images evoke the peace and love of the season.

Each person in the campaign is photographed wearing a hoodie from Gap's holiday line. Seal looks laid-back and comfortable in his chocolate brown sherpa-lined hoodie, Stephanie Seymour is cozy in a gray cashmere v-neck hoodie and Claudia Schiffer sparkles in a cream-colored hoodie with gold-trim.

The ads are tagged 'peace love gap' and each campaign image has a corresponding message such as believe in your hood, together in your hood and reflect in your hood.

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