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Gap's new holiday marketing campaign focuses on peace & love
08 Nov '06
3 min read
With a gold peace symbol prominently featured throughout the print campaign, the images remind us of the powerful message peace brings during the holidays.
The print ad campaign, which was developed by Gap's creative agency Laird + Partners, will run in December issues of publications such as Vogue, Vanity Fair, Elle, Allure, Glamour, Lucky and Rolling Stone. The campaign also includes outdoor elements such as billboards and bus shelters in select markets.
"There isn't a more meaningful time to emphasize the importance of peace and love than during the holidays. We wanted to capture these unspoken emotion in our holiday campaign and what better way to do that than by featuring some of our favorite style makers with their loved ones," said Trey Laird, Creative Director for Gap.
"We chose to focus on hoodies -- everything from hooded sweatshirts to the softest cashmere sweaters -- because they are so iconic to Gap and so perfect for the winter season."
The print ad campaign, which was developed by Gap's creative agency Laird + Partners, will run in December issues of publications such as Vogue, Vanity Fair, Elle, Allure, Glamour, Lucky and Rolling Stone. The campaign also includes outdoor elements such as billboards and bus shelters in select markets.
"There isn't a more meaningful time to emphasize the importance of peace and love than during the holidays. We wanted to capture these unspoken emotion in our holiday campaign and what better way to do that than by featuring some of our favorite style makers with their loved ones," said Trey Laird, Creative Director for Gap.
"We chose to focus on hoodies -- everything from hooded sweatshirts to the softest cashmere sweaters -- because they are so iconic to Gap and so perfect for the winter season."
Gap Inc
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