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Hot lingerie scent lures women!!

Nov '06
Lingerie has emerged as a new fad, lately, where the demand is soaring and the retailers are running out of stock.

Experts believe that hot innerwear sales are going off the shelves like hot cakes, raising bra sales over 15 percent!

One of the major reasons for this is the growing hype in fashion and a craving and need to stay stylishly elegant.

Leading stores offer variety of sizes and shapes that hug body to give a firm look, enhancing best assets while hiding all the weak spots.

Another reason is the advanced technology that has made underwear for all sizes and body types available, providing special features like adjustable bands and strap-less bras that can be worn to maximize the effect of beautiful evening gown.

Fashion professionals say that while few years ago finding proper fit lingerie was a tedious work that most women preferred to avoid as long as they can, today, it has become a pleasurable pass-time.

Like shoes, underwear today comes in large number of brands, comforts, colours and forms that tease women from the display windows.

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