TwattyGirl debuts her colorful t-shirt line

20 Jul '05

3 min read

New York based Precious Marlowe, a successful hedge fund executive, recently launched a hot new apparel and lifestyle brand, TwattyGirl.

The collection, designed for independent, sexy, bold, outspoken women from 18-45, is inspired by the main character, TwattyGirl, in Marlowe's forthcoming novel – "Bulletproof –Things Twattygirl Told You, But You Didn't Want to Hear."

TwattyGirl does not allow herself to be defined by society's conventional ideas of what a woman should be and how she should act. She makes her own rules and lives by the TwattyGirl manifesto – "sexy, bold, outspoken - TwattyGirl is the essence of a woman with attitude."

The collection is fun and colorful and includes a t-shirt line featuring TwattyGirl's "twattyisms" (slogans to inspire and empower women), lingerie, jewelry, baseball caps, accessories and greeting cards. The boybeater that features the TwattyGirl logo, a sexy silhouette of a woman's body, is already becoming The Hot Item of Summer 2005. Marlowe's goal is to empower women to be in charge of their own destinies in both their professional and personal lives.

"I created this brand to give women the strength and the tools to overcome the antiquated thinking that prohibits women from being in control, making their own rules and living to their fullest potential," says Marlowe. "TwattyGirl rejects the stereotypical propaganda projected by the Disney media machine, which creates impossible standards to live up to."

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