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NEVA launches thermal innerwear for men, women & kids

14
Nov '06
Paving way for a larger share in the Rs.100 crore thermal wear market, NevaGarments Ltd, pioneers of thermal innerwear and makers of the leading brand NEVA, launches world's largest range of thermal innerwear this winter.

This year Neva Garments has expanded its NEVA Thermal range that includes sub-brands Neva Eleve for men & women; NevaMod Quilt, Neva Maxx Esancia, & Neva PEP for men, women & kids. Positioned as NEVA Asli Thermal, NevaThermals are available across India at all leading large format stores, MBO's & retail outlets.

Mr. Vishal Jain, Executive Director, Neva Garments Ltd, expresses, "By offering world's largest range of thermal innerwear, we now cater to the entire price points in the market. Neva Eleve & NevaMod Quilt (market leader in their respective product categories) are catering to the premium and upper segments of the market, while Neva Maxx Esancia & Neva Pep is targeted at the middle class segment & will offer these consumers with quality product at an affordable price."

He further adds, "Our new range of thermal innerwear also encompasses all the ingredients of a superior product i.e. premium quality, light weight, skin-friendly fabric & warmth to shield the body from shivering cold."

Neva Eleve available in off-white for men & women, for the first time uses Viloft Fiber helping the product stay soft and warm. Ribbed with lycra, Neva Eleve retains is comfortable fit throughout its lifetime. Its smooth, stretchable and durable.


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