The colour palette ranged from deep and rich tones of orange, rust, peacock blue, marigold and other vibrant colours. The special attraction was the ever-popular Black & White collection which draws inspiration from the international ramps, comprising of fashionably styled Kurtas, kurtis, tunics, skirts in short & long lengths. The collection is available across all W Stores and MBOs across the country.
W has a national presence across 20 cities through exclusive stores in Delhi, NCR, Amritsar, Jallandar, Kolkata, Lucknow, Ahmedabad, Baroda, Surat, Mumbai, Pune, Chennai, Hyderabad and Bangalore. W is also available at leading Multi-Brand Outlets (MBO) like Shoppers Stop, Lifestyle, Globus, Pyramid and Pantaloon in major cities. W is steadily expanding its presence in the country and aims to have 200 points of operation by 2008.
The W brand is owned by TCNS Clothing Company Pvt. Ltd., which is promoted by Mr. O. S. Pasricha of TCNS Ltd., a premier apparel manufacturer and exporter. The company exports to leading brands across the world some of which are Levi's, GAP, Old Navy, May Department, Banana Republic, Saks Inc, J.C.Penney etc.