Many enterprises have started to prepare their plans to attract more customers by exploiting International Women's Day on March 8, 2007.
This move is taken after witnessing upsurge in consumption as Women's Day is approaching.
Couple of days before, major markets of Yangzhou City started to offer various discounts and sales promotion activity of undergarments, apparels and other products for women.
On Women's Day, it is usual strategy adopted by these enterprises to offer discount, which help them to attract female customers.
Fibre2fashion.com News Desk-China