Edmondson and Danzer possess more than 30 years of combined experience in the fashion industry. Prior to joining Ketchum, Edmondson served as Director of Global Marketing at Levi Strauss and Vice President of Marketing at Rocawear.
Danzer, who was named a “Marketer of the Next Generation” by Brandweek, is best known as the brand architect behind 2(x)ist, founder of PL>Y Underwear (and the inventor of the iBoxer), and the executive responsible for brokering Donald Trump's Signature dress-shirt and tie deal with Phillips-Van Heusen.