He further advised delegates to promote the patent on product packaging and register the trademark in every country it was likely to be sold. He is currently looking at integrating DNA authentication technology into all Stretchline products and appealed for a three-fold increase in damages payments across Europe to deter the copycats.
Sarah Wright, solicitor at Olswang clarified the current complex and shifting legal framework of registering and protecting original designs.
'Protect the Brand' is the first collaborative conference organised by the ASBCI and its official media partner, Fashion Business International. The conference was the first professional forum to address counterfeiting and design theft specifically within the fashion and textile industries.
Formed in 1992, the Association of Suppliers to the British Clothing Industry (ASBCI) is widely regarded as the most active and diverse clothing and textile industry forum. In addition to its high profile industry conferences, the association holds regular committee and technical meetings and annually produces several highly acclaimed technical handbooks.
Fashion Business International magazine is the only business-to-business title dedicated to meeting the news and information needs of Europe's major clothing retailers, brands and suppliers.
Association of Suppliers to the British Clothing Industry