Home / Knowledge / News / Apparel/Garments / Jailwear brand HAEFTLING expansion

Jailwear brand HAEFTLING expansion

Dec '07
The HAEFTLING label was launched in 2003 as the world's first jailwear brand with its own marketing strategy outside the prison walls. Right from the beginning, the product has generated a great deal of interest from the international press.

The idea was thought up by the creative agency “Herr Ledesi” in Berlin, to manufacture clothing and lifestyle products in German prisons. This was first realized with a sales strategy using an online shop and temporary guerilla stores. With continual international growth in demand for these unusual products, Stephan Bohle, Managing Director of “Herr Ledesi”, has decided to expand the HAEFTLING strategy across Europe together with a professional team with its origin in the sportswear market.

From November 1st, 2007, Haeftling Jailwear GmbH & Co KG, has been managing all administrative business, sales and logistics from its new headquarters in Hamburg, Germany. Along with shareholder Stephan Bohle, who remains responsible for marketing, Ahmad Keyaniyan has joined the company as shareholder and Managing Director. Mr. Keyaniyan has built a reputation with over 25 years of experience in sportswear, including being Sales Director Europe at Dickies Workwear before moving to HAEFTLING.

The Collection
HAEFTLING Jailwear shops are planned to open in spring 2008 in Hamburg and Berlin. The relaunch of the online shop at the beginning of next year will signal the start of the new strategy. The creation of a sales network across Europe is underway. In addition to Germany, countries being targeted include Austria, Belgium, Denmark, the Netherlands, Switzerland and the UK.

Must ReadView All

Pic: Shutterstock

Textiles | On 25th Oct 2021

China hopes to attract over 1 trn yuan of foreign investment in 2021

China is expected to attract more than $156.51 billion of foreign...

WTO Deputy Director-General Anabel González PIC: WTO

Textiles | On 25th Oct 2021

Digitised logistics services smoothening supply chain operations: WTO

The digitalisation of logistics services, accelerated by the...

Pic: Shutterstock

Textiles | On 25th Oct 2021

Hong Kong to strengthen status as global shipping centre: Minister Li

The Hong Kong Special Administrative Region will strengthen its...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Dave Rousse, INDA

Dave Rousse

INDA, a global association of the nonwoven fabrics industry, has been...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search