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Visakhapatnam to be new global apparel supply chain hub

Dec '07
Brandix India Apparel City (BIAC) the state of the art apparel supply chain city is on schedule to be operational by the second quarter of 2008.

Based on an innovative 'Fibre-to-Store' concept, the city will be a “fully integrated one-stop-shop” with capabilities in spinning, fabric, accessory and apparel manufacturing, complete with onsite customs and recreational facilities.

The Brandix Apparel City (SEZ) will be the first of its kind and has already attracted several world-class supply chain partners to invest in the SEZ.

In October this year, Ocean India, backed by fabric giant, Fountain Set Holdings of Hong Kong broke ground to set up the largest knit fabric mill in the region.

In 2007 alone it has attracted, Pioneer Elastics of Hong Kong, Mauritius based apparel giant, CMT, Quantum Clothing from The United Kingdom and several support service providers (courier, accessories, financial services, logistics etc,) along with India's BSNL (telecommunication) to support operations in the City.

Brandix Apparel India, the Indian manufacturing arm of Brandix, Sri Lanka, commenced commercial production early this year, at a temporary location in Visakhapatnam Special Economic Zone (VSEZ) premises.

It has systematically increased its local workforce, and has a combined strength of 822 (eight hundred and twenty two) associates, with world-class apparel being exported to top customers such as Victoria's Secret (USA) & Hanes (USA).

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