OmniaLuo opens its 187th store in Chansa

14 Mar '08

2 min read

OmniaLuo Inc, a China-based company engaged in the business of designing, developing, marketing and distributing fine women's apparel under the brand name OMNIALUO, announced that it remained on pace in February to meet its 2008 strategic goals by opening an additional store, thereby gaining a vital foothold in another major metropolitan area. Specifically, February's new store opening contributes to achieving the following:

Store Count Growth: This latest store brings the total number to 187, an 89% year-on-year increase over OmniaLuo's 99 total stores in February 2007.

Consistent Net Margin Improvement: Co-owned with a franchisee, stores of this type can achieve store level net profit margins of 40%-50%; stores wholly owned by the Company typically record net margins of 20%-40%. And while the new store is co-owned, OmniaLuo will retain 70% of revenue generated.

Major Market Introduction and Awareness: The new store is the Company's first in Chansha, the capital of Hunan province. Chansha has a population of over 6 million and is ranked as one of China's top 20 economically advanced cities.

It has enjoyed 14% annual GDP growth since 2001 (national average: 9%), and its average household income is 15% higher than the China norm. Chansha precisely fits OmniaLuo's target market criteria as an increasingly urban, sophisticated and affluent metropolitan area.

Moreover, the new store comes during the month of the Chinese New Year, a historical commercial "dead zone" for nearly all Chinese companies.

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