Home / Knowledge / News / Apparel/Garments / J Crew tops in customer engagement within apparel industry
J Crew tops in customer engagement within apparel industry
18
Mar '08
When it comes to Customer Engagement, J. Crew, Nine West, Ann Taylor, Aeropostale, Chico's, Guess and American Eagle Outfitters receive the highest ratings in the apparel industry, according to PeopleMetrics, a leading customer and employee research firm.

The PeopleMetrics study looked at 100 brands across four service sectors (Hotel, Retail, Banking and Casual Dining) and ranked Customer Engagement based on feedback from approximately 10,000 customers throughout the United States. Nearly half of the 100 brands were retail stores, with 13 of these in the apparel category.

PeopleMetrics Customer Engagement ranking is determined by behavioral and emotional elements. Engaged customers, according to PeopleMetrics, do the following: 1) promote the company or brand, 2) intend to return in the future, 3) go out of their way to do business with the company, and 4) feel passion, even love, for the brand and experience.

Executive Vice President of PeopleMetrics, Kate Feather, who led the study, noted that PeopleMetrics Customer Engagement measurement is "very stringent," and, as a result, "it is a strong and reliable predictor of customers' behaviors and attitudes."

The PeopleMetrics study also looked at links between Customer Engagement and financial performance. Overall, companies with more engaged customers outperformed those with less-engaged customers in terms of gross margin, earnings per share and return on equity.

Retail expert Bobette Stott, Principal of DesignSource said, "Retailers of all types would benefit immensely from the PeopleMetrics study, as the customer is no longer king and employees are viewed as a liability not an asset."


Must ReadView All

India seeks more cooperation with Vietnam in 4 key sectors

Textiles | On 22nd Nov 2018

India seeks more cooperation with Vietnam in 4 key sectors

Indian President Ram Nath Kovind recently called for more cooperation ...

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 22nd Nov 2018

Bahamas urges garment firms to avail import duty waiver

The Bahamas ministry of finance recently urged retail shoe and...

Japan's clothing imports up 8.4% in H1 2018-19

Apparel/Garments | On 22nd Nov 2018

Japan's clothing imports up 8.4% in H1 2018-19

Japan’s imports of clothing and accessories increased by 8.4 per cent ...

Interviews View All

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search