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Aussie WIS to distribute Lakeland protective clothing
04 Apr '08
3 min read
Lakeland Industries Inc, a market leader in protective apparel, announced that it has finalized a distribution agreement with Wesfarmers Industrial and Safety (WIS). The supply agreement grants exclusive distribution rights for Lakeland disposable and protective clothing in Australia to two Wesfarmers subsidiaries -- J. Blackwood & Son Limited (Blackwoods) and Protector Alsafe.
Lakeland believes that the sales generated from this distribution agreement will be significant and potentially material to its total international revenues and represents Lakeland's latest successful initiative to expand its international sales.
Under the terms of the agreement, the WIS operating units will be custodians of Lakeland and will promote the products as their own brand. In exchange for granting the exclusive distribution rights, Lakeland Industries will, for the first time, have an extensive marketing channel to sell its products in a broad geographic region covering Australia, New Zealand, (through New Zealand Safety & Protector Safety) New Guinea, and South Africa. Marketing initiatives will be undertaken by the two WIS companies, both with established reputations for quality, service and expertise in the safety industry.
WIS, a publicly-traded company on the Australian Securities Exchange, comprises nine businesses that together make it the leading supplier of engineering products and workplace needs, safety, packaging, materials handling and lifting products and services to industry and government across Australia and New Zealand.
Blackwoods is the largest distributor of industrial and engineering supplies in Australia and New Zealand, with over 142 locations stocking over 150,000 product line items. Blackwoods also distributes in Southern Asia and the South Pacific.
Lakeland believes that the sales generated from this distribution agreement will be significant and potentially material to its total international revenues and represents Lakeland's latest successful initiative to expand its international sales.
Under the terms of the agreement, the WIS operating units will be custodians of Lakeland and will promote the products as their own brand. In exchange for granting the exclusive distribution rights, Lakeland Industries will, for the first time, have an extensive marketing channel to sell its products in a broad geographic region covering Australia, New Zealand, (through New Zealand Safety & Protector Safety) New Guinea, and South Africa. Marketing initiatives will be undertaken by the two WIS companies, both with established reputations for quality, service and expertise in the safety industry.
WIS, a publicly-traded company on the Australian Securities Exchange, comprises nine businesses that together make it the leading supplier of engineering products and workplace needs, safety, packaging, materials handling and lifting products and services to industry and government across Australia and New Zealand.
Blackwoods is the largest distributor of industrial and engineering supplies in Australia and New Zealand, with over 142 locations stocking over 150,000 product line items. Blackwoods also distributes in Southern Asia and the South Pacific.
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