Eleventh Floor Apparel purchases Linda Lundstrom brand
05 Apr '08
3 min read
While the three Linda Lundstrom Inc brand stores in Toronto and Niagara Falls have been closed, most of LLI's former retailers in Canada and the US will continue to carry Lundstrom collections, including Spring/Summer 2008 which is already being shipped to retail locations across North America and the UK.
"With the closing of my business, I hoped for a miracle that would allow me and my team to continue to work together, doing what we love," says Linda Lundstrom, chief creative officer, Eleventh Floor Apparel. "This partnership is truly a gift because, as opposed to other offers to license my name and manufacture offshore, Eleventh Floor Apparel Ltd. values what my brand stands for and what I represent as a designer. Under their business guidance, my creativity will flourish and my designs will benefit from being able to concentrate on what I do best - making women look and feel beautiful."
Eleventh Floor Apparel Ltd is dedicated to continuing to manufacture the Lundstrom brand in Canada in their newly acquired state-of-the-art, lean manufacturing facility in the East York area of Toronto. In addition, the Company will be investigating potential partnerships with other Canadian designers who will benefit from the creative and business support of the Eleventh Floor Apparel Ltd. manufacturing headquarters.
"Through this acquisition, I had the pleasure of meeting many of Linda's customers, all of whom are so emotionally connected to the brand,"continued Spisak. "These 'Lundstrom Loyalists,' along with the outpouring letters of support that Linda received during her bankruptcy, confirmed that we made the right decision in acquiring this brand and keeping the community of women connected to it alive."